Our Story

Learn about our decades of leadership and expertise.

From a Vision to a Global Presence

PLAYTIME 2026 was founded by Shay Mugrabi, a co-founder with over two decades of leadership in the toy, RC, and souvenir industries. His vision has been the driving force behind several international brands.

Our Group of Companies

Shay Mugrabi has built an international network of companies. The group includes Play Time 2026, Hotstuff-Toys, HST-RC, HST-US LLC, iM.Master, and MotyStuff-IL.

A Global Network

Our companies operate with a vast international network across more than 20 countries. We have showrooms in the USA, Hong Kong, China, and Europe to serve our clients.

Our Retail Partners

We supply some of the world’s largest retailers. Our trusted partners include Family Dollar, Target, CVS, Dollar Tree, Carrefour, Toys”R”Us, Walgreens, Jumbo, Hobby Lobby, Learning Express, TJ Maxx, and Marshalls.

Licensed Brands

We are proud partners for licensed products. Our collaborations include working with Disney, Marvel, Toki Doki, and the FIFA World Cup 2026.

Our Expertise

We offer deep expertise in several key areas. Our strengths include product design, manufacturing, and global distribution. We deliver market-ready solutions that exceed expectations.

Our Core Mission

Beyond creating products, we are focused on innovation. We build retail programs that maximize sales, reduce returns, and delight customers.

Our Promise

Trust, innovation, and performance are at the heart of what we do. We are dedicated to building long-term partnerships that last for decades. *About FIFA design : specification are subject to final approval of FIFA.

We Build Lasting Partnerships

By partnering with leading retailers and industry leaders, we deliver customized, market-ready solutions and exclusive FIFA World Cup merchandise-see what we offer. Discover Our Solutions

Company & Capabilities

Ready-to-Ship Custom Seasonal Concept Displays.

About FIFA design : specification are subject to final approval of FIFA.